our prospective audience of customers. We're providing this super unique community-driven platform to help entrepreneurs, creators, and independent workers do the work they love in a community that supports them. We struggle regularly with the image that Columbia, SC is not a place where this type of creative business activity thrives. We disagree fundamentally with this and raising awareness for both our company and for our region's opportunities will help us make stronger connections with prospective customers, investors and strategic partners as we continue to grow.
The business development strategy defines the company’s goals and objectives and how they will be achieved. It includes a plan for identifying, attracting, and retaining customers. This strategy also includes techniques for reaching new markets, developing new products, and improving customer service.