Surveys are research methods used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest. They can have multiple purposes, and researchers can conduct them in many ways depending on the methodology chosen and the study’s goal.
In 2020, research was fundamental; hence, we need to understand the benefits of social research for a target population using the right survey tool.
The data is usually obtained through standardized procedures to ensure that each respondent can answer the questions at a level playing field to avoid biased opinions that could influence the research outcome or study.
The process involves asking people for information through an online or offline questionnaire. However, with the arrival of new technologies, it is common to distribute them using digital media such as social networks, email, QR codes, or URLs.
An online survey is a set of structured questions that the respondent completes over the internet, generally by filling out a form. It is a more natural way to reach out to the respondents.
It is less time-consuming than the traditional way of gathering information through one-to-one interaction and is less expensive. The data is collected and stored in a database, which an expert in the field later evaluates.
As an incentive for respondents to participate in such online research, businesses offer rewards like gift cards, reward points they can redeem for goods or services, free airline miles, discounts at gas stations, etc.