As a name, 'tasta' conveys emotion. Our founder, Princess Asodaria, wanted to name her brand something that captured the essence of Indian culture. Because Sanskrit is the language of classical literature, she chose a Sanskrit word to symbolize her brand, where 'tasta' translates to fashion. With this initiative, Princess Asodaria launched 'tasta' as a fashion brand in June 2018.
At 'tasta,' we create designs inspired by Indian culture. We wanted to revive & respect Indian fabrics and respect Indian artisans. We're reinventing the subcontinent's rich heritage as contemporary high fashion by combining Indian craftsmanship and high-quality textiles. We fuse textile detail and refined luxury with fussy tailoring and handcrafted elements to create our designs.