It all started back in the 1960s when Wilbur Hardee opened the first Hardee’s in Rocky Mount, North Carolina and offered customers charbroiled hamburgers, fast service and drive-thru window.Since then, Hardee’s gained immediate popularity and the chain grew rapidly. By the end of the decade, there were nearly 200 Hardee’s restaurants, including international locations such as Heidelberg, Germany. Our history in the Middle East and North Africa region goes back to 1981 when Americana Group opened the first Hardee’s outlet in Kuwait, and from there we’ve been growing year after year. Today, Hardee’s operates over 2000 quick service restaurants in 32 of America’s 50 states and over 200 outlets in the Middle East and North Africa region.
The first Hardee's restaurant in Pakistan opened at M.M. Alam Road, Lahore in 2009. We have since grown to 3 locations with more than 12 Hardee’s restaurants to be developed over the next three years by MDS Foods Pvt. Ltd. coming soon. Hardee's is known for our Hand-Scooped Ice Cream Shakes and charbroiled 100% Beef Thickburgers.
The core strengths of the Hardee’s brand are our premium quality, best-in-class menu, premium service and delivery systems, premium facilities, innovative menu offerings, youthful brand image and edgy, “cut-through” advertising. Our value proposition for consumers is based on offering authentic, premium quality American Style burgers at a price that consumers are willing to pay for better quality, better service and better hospitality in a premium Quick-Service Restaurant (QSR) environment. We offer “made fresh to order” products, partial table service, all you can drink beverage bar with free, unlimited refills and the best quality products in our segment. At Hardee's, we concentrate on being the best versus being the biggest, delivering premium products and the ultimate dining experience to guests.
Supplying the highest quality food to the customers is a core focus for our brand. Our burgers are made with 100% Pure Beef and are charbroiled, cooked on an open flame, sealing in the flavorful charbroiled tastes and delivering juicier burgers. All products are “made fresh to order” using the highest quality ingredients, delivering the freshest, best tasting products imaginable. That is why Hardee’s is known as the ultimate destination for burger enthusiasts, who crave big, unique, delicious burgers and other sandwiches.
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