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Monstarlab, the global digital consultancy leader, has announced the acquisition of the fast-growing human experience and digital reinvention firm, Genieology. The acquisition will strengthen Monstarlab’s presence through expanding its advanced digital consulting services in the Middle East, and it will give Genieology a platform on which to continue its fast-paced, dynamic growth in the Middle East market.
Genieology was founded by the Human Factors & Systems Engineering expert Calvin Hart in 2020 in the UAE. Since its establishment, Genieology has grown from three consultants to a team of 40 strategists, user-interface (UI) and user experience (UX) experts, developers and data scientists based across the UAE, KSA, and the UK. With this diverse team, the company has achieved strong operational and financial performance, as its revenue has shown a CAGR of 299 percent from 2020 to 2021. The digital firm has delivered state-of-the-art digital transformation projects for organisations within the Banking and Finance, media, retail and Freezone sectors in the Middle East region.
Hiroki Inagawa, Monstarlab Group CEO, commented: “Through this acquisition, we reaffirm our commitment once again in supporting and contributing to the region’s economic diversification efforts through expanding our advanced service portfolio to drive digital transformation across different sectors in the UAE, the Middle East and beyond. Genieology has proven its cutting-edge capabilities to provide innovative solutions designed to revolutionise the digital experiences of a range of organisations and projects within its network. We are proud to be joining forces and look forward to working together to shape the future of digitalisation across different areas of the economy in local and regional markets.”