We curate handmade designer masterpieces to empower not only the karigars but our deep rooted Indian crafts and traditions. Choosing Magique is also a step towards a better world embracing ecological integrity.
<p>Inspired by the local artisans and the rich Indian heritage, we are passionate about promoting our age-old crafts to bring marginalised communities into the mainstream. Products are made in small lots for minimal waste and we also customise the outfits on request.</p> <p>We are creating our uniqueness not just in Fashion but also in the Philosophy that we follow as a brand. Envisioning a society that steps forward to conserve our age-old crafts and create a better future for the sustained livelihood of the artisan community. We have embarked on a journey from I to We. </p> <p>Efforts are to shift the focus from brands that use high-tech machines to handmade products that have deep rooted human involvement. At the same time, offering trendy products that are fun & classy, ethnic with a twist, delivering products with premium quality fabric and authenticity. </p> <p>Choosing Magique is also a step towards a greener world as we consciously improve our eco-footprints to preserve the planet.</p>
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