Loretta Adams Bridal - Melbourne


Loretta Adams Bridal is highly renowned for their beautiful range of deb dresses and wedding dresses in Melbourne. All the gowns are handmade and designed by Loretta Adams.

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Established in 1993, Loretta Adams Bridal is highly renowned for their beautiful range of deb dresses and wedding dresses in Melbourne. All the gowns are handmade and designed by Loretta Adams. We are one-stop bridal shops in Melbourne offering an extensive collection of bridal dresses and debutante dresses at the most affordable rates. 
With more than 25 years of experience in serving the brides-to-be with their wedding gowns in Melbourne, our expert designers have the expertise to mould designs accordingly. We design wedding dress by utilising beautiful fabrics and gorgeous embellishments to create a stunning outcome. Our high-end wedding dresses are made to order that speak about precision, flawless fabric and stylish designs. 

Being one of the most renowned bridal stores in Melbourne, we ensure to offer our collection at the most competitive rates, whilst maintaining the highest quality of workmanship. From our wedding dress shop in Melbourne, the residents can enjoy a personalised service to choose their bridal gown or deb dresses. 

Why Choose Us?

•    One-Stop Bridal Destination
•    Personalised Approach
•    Guaranteed Quality
•    Competitively-Priced

Customer satisfaction is our utmost priority.  We provide our clients with a perfect combination of quality, style and affordability under one roof. For an initial consultation or for any query, contact us at our registered number. 

Loretta Adams Bridal Gowns

You wedding is one of the most important days of your life. That makes choosing the perfect wedding dress one of the biggest decisions of your life. Finding the right wedding gown can be frustrating and stressful. But it doesn’t have to be.

At Loretta Adams, our aim is to help you find the perfect wedding dress and to make the process memorable and fun. It may be the dress you’ve been dreaming about since you were a little girl or it may be something completely new that just feels right.

Each Loretta Adams Bridal gown is hand-made to order, locally designed, and completely unique. All our wedding gowns are superbly made and of the highest quality and design. We carry an extensive range of gorgeous gowns in classic styles and the latest designer trends. 

Loretta Adams has been designing bridal dresses for 30 years. In that time, our team of style consultants have provided thousands of wedding dresses to brides-to-be across Melbourne. We deliver personalised one-on-one service from the initial browsing through to your final fitting. We’ll work with you to select the style and material that perfectly suits your body type and personal style.


Expert Advice and Personal Service

Choosing the right deb dress on your own can be tricky. Our expert team of style consultants provide personalised one-on-one service to help you find your dream gown. You will feel completely confident that you have selected the perfect dress to suit your figure, complexion and personal style. We offer honest feedback and the benefit of our many years of experience finding beautiful dresses for young women.  

To make sure that you look truly unique on your big night, we also offer an event register service. That means that once you’ve purchased your debutante dress from us, we will register your dress to ensure that we don’t sell the same dress to anyone attending your event.

We also offer full in-house dress alterations and cleaning, even if you purchased your dress elsewhere. Our beautiful range of designer debutante dresses is sold exclusively through our retail store Essendon Bridal Formal.


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