Inspired by the local artisans and the rich Indian heritage, we are passionate about promoting our age-old crafts to bring marginalised communities into the mainstream. Products are made in small lots for minimal waste and we also customise the outfits on request.
We are creating our uniqueness not just in Fashion but also in the Philosophy that we follow as a brand. Envisioning a society that steps forward to conserve our age-old crafts and create a better future for the sustained livelihood of the artisan community. We have embarked on a journey from I to We.
Efforts are to shift the focus from brands that use high-tech machines to handmade products that have deep rooted human involvement. At the same time, offering trendy products that are fun & classy, ethnic with a twist, delivering products with premium quality fabric and authenticity.
Choosing Magique is also a step towards a greener world as we consciously improve our eco-footprints to preserve the planet.