An advertising company is a service provider that specializes in creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An adport advertising agency is typically independent from the client it represents and provides an outside perspective to the effort of selling the client's products or services.
Adport advertising agency are usually divided into four main areas: account management, creative, media, and research. Account management is the coordination and administration of the advertising account, including budgeting, planning, and liaison with the client. The creative team is responsible for the development of the advertising campaign, including the concept, copy, and art direction. The media team is responsible for the placement of the advertising, including the selection of media outlets and the negotiation of rates. The research team is responsible for the planning and execution of the research necessary to determine the effectiveness of the advertising campaign.
In addition to the four main areas, most advertising companies also have support staff that handle administrative tasks, finance, and legal issues.