Drive Blue

In 2010, Blue Middle East (BME)
introduced Diesel Exhaust Fluid (DEF) to
the UAE Region by opening the first ever
DEF production facility in the Middle East
Region. The objective behind the regional
manufacturing facility was to raise
customer service levels to new heights
along with providing economical solution
to clients.
About

Today, BME continues to work towards
protecting the environment from diesel
engine emissions. BME has managed to
gain and retain its esteemed client base
spanning across Government and private
automotive dealers in Middle East.

DEF (Diesel Exhaust Fluid) with a common
name, AUS 32 is an aqueous colorless
Urea solution. Urea is produced by
reacting ammonia and carbon dioxide to
form ammonium carbamate which is then
dehydrated to Urea. This Urea solution is
then diluted with processed demineralized
water. A specific high purity of water is
used to avoid contamination. DEF
consists of 32.5% Urea and 67.5%
deionized water and is an essential
component of selective catalytic reduction
(SCR) technology.

SCR (Selective catalytic reduction)
technology is an effective system for
reducing the nitrogen oxide (NOx) levels in
the exhaust fumes from diesel engines.
NOx is a harmful pollutant, as it reacts
with other gases in the atmosphere to
form small particles which can harm living
beings. The automotive system injects
DEF into the vehicle’s exhaust system
undergoing SCR reactions. The ammonia
produced by the hydrolysis of the urea
reacts with the NOx emissions and is
converted within the catalytic converter
into harmless N2 and H2O.
DEF

SCR Technology

Blue Middle East

Blue Middle East (L.L.C.)

Why DEF

Air pollution costs the world economy $5
trillion per year as a result of productivity
losses and degraded quality of life,
according to a study by the World Bank
and the IHME. 1 out of 10 deaths in 2013
was caused by diseases associated with
air pollution and the issue is worsening.
Reduction in NOx level prevents various
air pollution related diseases and brings
down the impact diesel engines have on
the environment. According to the 2014
World Health Organization report, air
pollution in 2012 caused the deaths of
around 7 million people worldwide.
Diseases include Cardiovascular disease,
lung disease, lung cancer, skin allergies,
asthma etc, Reduction in crop yield.

Since 2005, it is mandatory for all Euro 4,
Euro 5 and new generation diesel vehicles
to be manufactured with an SCR system
to reduce the levels of pollutants. These
standards are used in relation to the
emissions standards.